BRAND MESSAGE:

1. CAUSE FOR EFFECT: “Cause Fit­ness is not just a name, but a name that will serve the mul­ti­ple pur­poses it implies. Rachel Elizabeth’s Cause Fit­ness is trusted health, fit­ness, and nutri­tion lifestyle and ser­vices brand (also, see num­ber two below), but it is first and fore­most a phil­an­thropic entity; a cause for pos­i­tive global effect. Cause Fit­ness is a foun­da­tion that was started to re-direct the world to the sim­pli­fied truth about health, fit­ness, and nutri­tion edu­ca­tion. It is pur­posed for stim­u­lat­ing aware­ness of the global obe­sity pan­demic, cre­at­ing a cat­a­lyst for global pre­ven­ta­tive health care through sim­pli­fied holis­tic fit­ness and nutri­tion edu­ca­tion, and becom­ing the first global fit­ness and nutri­tion based char­ity orga­ni­za­tion. For every ser­vice sold, a per­cent­age (up to 10%) of the total will go towards the efforts of the char­ity to help with child­hood and adult obe­sity pro­grams and edu­ca­tional sem­i­nar fund­ing world-wide. For every dona­tion, 100% of the fund­ing gift will go towards these efforts.”

VIEW APPROVED ‘CHARITIES & ORGANIZATIONS’

2. CAUSE & EFFECT: “You are the cause of your fit­ness effect. I will edu­cate, encour­age, moti­vate and hold you account­able, but it will always come back to how badly you want to improve your own qual­ity of life and what changes you apply and keep.”

3. HEALTY BODY IMAGE: “Daily, we are made to believe that ‘thin is in’ no mat­ter how unhealthy you have to become to get to that ‘look’. My brand pro­motes strength and con­fi­dence in a new healthy body image: a healthy, lean body com­po­si­tion as more impor­tant than a num­ber on a scale. That, and one pound of dense mus­cle will take up less space on your body than one pound of gushy mushy fat, so trust how your clothes fit and what the mir­ror says rather than bas­ing your con­fi­dence on a number.

4. IMPROVED QUALITY OF LIFE: “An all encom­pass­ing holis­ti­cally fit lifestyle leads to a suc­cess­ful, ful­fill­ing and bal­anced lifestyle. When you are exer­cis­ing, eat­ing nutri­ent rich foods to fuel your body’s needs, and get­ting enough rest to let your body and mind recover from your hard work in and out of the gym or office, you will find energy, peace of mind, and improved sense of self.”

5.REALIZE YOUR POTENTIAL: “You are truly unique, incred­i­ble, and beau­ti­ful! God cre­ated each of us inten­tion­ally and unique with beauty, and strength. Through my brand, I will strive to reveal your God-given poten­tial and, like a dia­mond, pol­ish you until you shine!”

BRAND BELIEFS:

1. INTEGRITY: “I am com­mit­ted to high qual­ity cus­tomer ser­vice, prod­ucts, and cus­tomer expe­ri­ence. Also, I will never know­ingly sup­port, or take endorse­ment from, any com­pany who’s brand does not also esteem hon­esty and integrity in their prod­uct and actions as a company.”

2. BALANCE: “I believe that fit­ness is more than car­dio or weight lift­ing only. Fit­ness is holis­tic; a lifestyle and a fine bal­ance of phys­i­cal, men­tal and spir­i­tual health and well­ness. Also, it shouldn’t be a chore…repeat after me, ‘I love tak­ing the best care of my body as pos­si­ble for a healthy and happy long life!’”

3. FUN: “I believe that fit­ness should chal­leng­ing, but it should always be fun! With bal­ance between work and plan, it should be infor­ma­tive and effec­tive, and yield body trans­form­ing results, but it should never have a neg­a­tive con­no­ta­tion. Rather, work­ing out should bring a lib­er­at­ing rush of endor­phins and a wel­come escape from the rou­tine and mundane!”

4. PURPOSE: “Like any com­pany, I will always require a profit to stay in busi­ness. But it is not the rea­son I am in busi­ness. What has not changed from day one, is my desire to build people’s self-confidence through fit­ness and reveal every individual’s unique God given beauty from the inside out. This is, and always will be, why Rachel Eliz­a­beth, the brand, is in business.”

5. THE MAMA TEST: “I always make sure every­thing I do in pub­lic, write for the pub­lic, and every photo I shoot would pass the “Mama Test”. If I can’t be proud to share every aspect of what I do with my very sweet and God-fearing Mama, it will have no part in my brand.”